Bitcoin in the Boardroom: Corporate Treasury Strategies Evolve 

A growing number of public companies are adding Bitcoin to their treasury portfolios. In the last quarter alone, over 30 new firms disclosed BTC holdings, bringing the total to more than 140 globally.

This shift extends beyond tech startups. Industrial manufacturers, logistics companies, and energy firms are also joining in. Most are allocating 1 to 3 percent of reserves, citing benefits such as diversification, inflation protection, and value signaling to investors.

Major institutional investors have further accelerated the trend. BlackRock and Fidelity together raised over 50 billion dollars across Bitcoin-focused funds and ETFs in the first half of 2025. These investment products offer simplified access to crypto markets, making them appealing to corporate finance departments.

Meanwhile, custodial infrastructure has matured. Companies are increasingly using regulated custodians, multi-signature wallets, and insured cold storage to minimize operational risks.

While Bitcoin remains a volatile asset, the perception is changing. For many corporations, BTC is no longer seen solely as a speculative investment, but rather as a legitimate treasury reserve asset, comparable to gold or long-duration government bonds.