Bitcoin in the Boardroom: Corporate Treasury Strategies Evolve 

A growing number of public companies are adding Bitcoin to their treasury portfolios. In the last quarter alone, over 30 new firms disclosed BTC holdings, pushing the total to more than 140 globally.

This shift is not limited to tech startups. Industrial manufacturers, logistics companies, and energy firms are now participating. Most are allocating 1–3% of reserves, citing diversification, inflation hedging, and signaling value to investors.

Major institutional investors have also contributed. BlackRock and Fidelity collectively raised over $50 billion across Bitcoin-focused funds and ETFs in the first half of 2025. These products offer simplified access to crypto exposure, making them attractive to corporate finance teams.

Custodial infrastructure has also matured. Companies now use regulated custodians, multi-sig wallets, and insured cold storage, significantly reducing operational risk.

While Bitcoin remains volatile, the narrative has shifted. For many firms, BTC is no longer a speculative asset, but a treasury reserve alternative — comparable to gold or long-duration bonds.