NFT Market Roars Back: $574M in July Sales Signal High-Value Shift

Global sales of non-fungible tokens (NFTs) rose sharply in July, climbing to $574 million, according to data from Cointelegraph and TradingView. The figure represents a 47.6% increase from June’s $388.9 million, making it the second-highest monthly total for the NFT sector in 2025.

The recovery in value came despite a decline in transaction volume, indicating a growing focus on higher-priced digital assets amid subdued retail participation.

Fewer Transactions, Higher Values
The number of NFT transactions fell by 9%, from 5.5 million in June to 5 million in July. However, the average sale value rose to $113.08, the highest level in six months. Analysts say the data reflects a consolidation in the market, with experienced collectors prioritizing established collections over speculative trading.

The number of unique buyers dropped by 17% to 713,085, while the number of unique sellers rose by 9% to 405,505. This divergence, analysts say, signals that casual participants are exiting, while more seasoned holders are rotating or offloading assets.

Ethereum Accounts for Majority of Sales
Ethereum maintained its position as the dominant blockchain for NFTs, recording $275.6 million in monthly sales, a 56% increase from the previous month. All of the top 10 NFT collections by market capitalization were Ethereum-based.

CryptoPunks led with $69.2 million in traded volume, followed by Pudgy Penguins with $55.5 million. The latter saw a 65% rise in its floor price, according to market trackers.

Other blockchains posted mixed results. Cardano saw its NFT trading volume more than double, up 102% month-over-month, while Polygon and BNB Chain experienced notable declines.

Market Capitalization Rises 21%
The total market capitalization of the NFT sector increased by 21%, surpassing $8 billion by the end of July. Analysts attribute the gain to renewed interest from institutional investors and high-net-worth individuals seeking exposure to established digital assets.

Recap :

Analysts expect market conditions to remain uneven in the short term, as regulatory uncertainty and macroeconomic concerns weigh on risk assets. However, the July rebound in NFT valuations is being viewed by some as a sign of sectoral resilience, particularly among high-quality Ethereum-based collections.

The narrowing focus on blue-chip NFTs could continue to shape market structure, as liquidity and institutional interest shift toward more established projects.